EATMEPOPTART
BRINGING ART AFTER HOURS
THE CHALLENGE
Eatmepoptart, a dynamic local party collective, partnered with Sole Superior to co-organize a unique event titled "After Hours Social Club." The event took place at The Projector Cineleisure, where Eatmepoptart not only hosted a lively party with their signature tunes but also had a booth for merchandise.
Adrian, the founder of Eatmepoptart, approached us with a specific request: to illustrate, design, and produce t-shirts and merchandise that aligned with the Eatmepoptart brand. He sought high-quality t-shirts in small quantities at a low cost, which posed a significant challenge in Singapore due to the high minimum order quantities (MOQ) typically required by local t-shirt printing companies.
THE SOLUTION
To tackle this challenge, we worked closely with Adrian, who provided a brief outlining his vision for the t-shirts, particularly favoring typography designs. He also wanted a more image-based design that was fun and quirky, and he left the creative execution largely up to us.
Design and Illustration
T-shirt Designs: We conceptualized and illustrated a series of t-shirt designs, focusing on vibrant typography and playful imagery. One of the key designs featured an illustration of animals dancing, capturing the energetic and whimsical spirit of Eatmepoptart.
Sticker Pack: Adrian also requested a variety of stickers. We designed a sticker pack that complemented the t-shirt designs, using cohesive themes and graphics to create a unified merchandise collection.
Production
T-shirt Manufacturing: By leveraging our existing relationships with international t-shirt manufacturers, we successfully produced high-quality t-shirts at a lower cost than what would be feasible in Singapore. This approach allowed us to meet Adrian's budgetary constraints while maintaining the desired quality.
Sticker Printing: We collaborated with our trusted printers to produce the sticker packs, ensuring they met our high standards for quality and durability.
THE RESPONSE
The After Hours Social Club event was a resounding success. Attendees were enthusiastic about the t-shirt designs and stickers, resulting in brisk sales throughout the event. The merchandise not only enhanced the event's atmosphere but also provided a tangible connection to the Eatmepoptart brand.
Adrian was thrilled with the outcome, expressing his satisfaction with both the design quality and the production efficiency. Our ability to deliver creative, high-quality merchandise at a competitive price reinforced our commitment to supporting local brands and events.
CONCLUSION
This project exemplifies how close collaboration and innovative problem-solving can overcome logistical challenges and produce outstanding results. By understanding the client's vision and leveraging our resources, we created a merchandise line that resonated with the audience and strengthened the Eatmepoptart brand.
